Just because I met you at an event, follow you on Twitter or said "hey, I'd be interested in hearing more about you", does NOT mean I want to be pitched, sold and otherwise automatically subscribed to your junk.
Ok, did I get your attention?
Yes, yes, yes, I know you believe you have something I just HAVE to see, that will transform my life. I hear ya, I really do. As one comedian likes to say "Slow your roll playah" (AKA, breathe and take it step by step).
This is not a "Yes" or "No" game on YOUR time line. If I don't buy on your time line, then it's all about you, so don't kid yourself that you're focused on solving my pain.
Me not buying when YOU want me to buy,
a) does NOT mean I don't like you
b) does NOT mean I don't like what you're offering
I'm just not ready for you.....yet.
I'm very literal about "I'd be interested in hearing more about you". Not sure what that means? Then ask. That's called starting a conversation.
As my friend Michael Port is known for saying, "people buy proportionate to the amount of trust and credibility you've built." The nice thing about this is that the market will tell you when you're off and when you get it right.
As an example, instead of making it a guessing game for you, I'm willing to be upfront and open about what it takes for me to buy, whether that's a product, service, idea or cause.
1. I LOVE to buy things from people I like (get to know me) &
2. I LOVE to buy stuff from people that have something that solves my problem. (get to know me!)
I place a lot of weight on buying from people I like. The fact is we all have choices and I'd rather do business with people I like. Likability is a subset of trust and credibility.
Did you notice this is about RELATIONSHIPS?
RELATIONSHIPS with humans follows a protocol. RELATIONSHIPS are about building an annuity (something that keeps on giving). In this case a RELATIONSHIP is NOT a simple one time transaction. Some of us have a longer time line than others.
Wouldn't you rather get paid over and over from cultivating a relationship vs. one time deals?
How about we use the dating analogy. Yes, it's true if you ask enough people at the club to go out with you, odds are you'll get lucky eventually. At what cost though? Getting known as a "playah?" No thanks, leisure suit Larry!
But if you're genuinely nice, pay attention, ask permission, build trust, credibility, you'll be magnifying your efforts that will lead to a sale being made, not just with me but with everyone I brag to about how great you are.
So if that's the case, what's your hurry? Why are you so interested in "closing the deal" when you haven't even "opened" me yet?
Is this resonating? Can you see how you can use this in your favor?
Still not sure how this works or why it's better than the same old sales schtick? Call on me and I'll lend you a hand.